Unveiling BMW’s Fleet for the Summer Olympics in London: Classic vs Electric Drives

As the official automotive partner of the 2012 Summer Olympics in London, BMW provided a diverse fleet of vehicles to support the games. This fleet was a mix of classic combustion engine vehicles and innovative electric drives, showcasing BMW’s commitment to both performance and sustainability. The fleet was not only used for transporting athletes, officials, and equipment, but also served as a demonstration of BMW’s technological prowess and vision for the future of mobility.

The Composition of the Fleet

BMW’s fleet for the 2012 Summer Olympics consisted of around 4,000 vehicles. These were a mix of cars, motorcycles, and bicycles, all designed to meet the diverse transportation needs of the games. The fleet was made up of a variety of BMW models, each chosen for its specific capabilities and features.

Classic Drives

The majority of the fleet was made up of classic combustion engine vehicles. These included the BMW 3 Series, 5 Series, and 7 Series, as well as the X3 and X5 SUVs. These vehicles were chosen for their performance, comfort, and reliability, making them ideal for transporting athletes and officials around the busy city of London.

Electric Drives

However, BMW also used the Olympics as an opportunity to showcase its electric and hybrid vehicles. The fleet included 200 BMW ActiveE electric cars and 400 BMW i3s, both of which were used for shorter trips around the Olympic Park. These vehicles demonstrated BMW’s commitment to sustainable mobility and provided a glimpse into the future of transportation.

The Impact of the Fleet

The use of electric and hybrid vehicles in the Olympic fleet had a significant impact on the games. Not only did these vehicles reduce the carbon footprint of the Olympics, but they also helped to raise awareness about the potential of electric mobility. Many people had their first experience with electric vehicles through the Olympic fleet, and this helped to change perceptions about the viability of electric cars.

Performance and Sustainability

BMW’s fleet for the 2012 Summer Olympics demonstrated that performance and sustainability can go hand in hand. The classic combustion engine vehicles provided the power and performance that BMW is known for, while the electric and hybrid vehicles showcased the company’s commitment to sustainability and innovation. This combination of classic and electric drives made the fleet a perfect representation of BMW’s vision for the future of mobility.

In conclusion, BMW’s fleet for the 2012 Summer Olympics in London was a mix of classic and electric drives, reflecting the company’s commitment to both performance and sustainability. This fleet not only met the transportation needs of the games, but also served as a powerful demonstration of BMW’s technological capabilities and vision for the future.